LAFCU APPOINTS SHELLEY DAVIS AS CORPORATE MARKETING STRATEGIST
Popular Lansing Radio & TV Host Moves to Credit Union to Manage Marketing Campaigns, Strategic Initiatives
Posted by Corunna Now at 12:03am 7/6/17
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LAFCU has announced the appointment of Shelley Davis as corporate marketing strategist.

In this position, she will manage LAFCU marketing campaigns and strategic initiatives, including advertising, sales promotions and business development.

“Shelley’s depth and breadth of marketing experience will serve LAFCU members well as she helps the credit union enhance its competitive position in the markets it serves,” said Kelli Ellsworth Etchison, LAFCU senior vice president of marketing.

For nearly eight years, Davis was director of marketing and business development for Financial Health Credit Union, East Lansing. She also founded and managed an image consulting firm that provided training programs, customized product offerings and education on strategies and the value of service alignment.

Most recently, she led a team of more than 20 marketing representatives across the states of Michigan, Wisconsin and Massachusetts as local development manager for K12 Inc. K12 is a publicly held, education company that sells online schooling and curricula to state and local governments.

Davis is well known to the Lansing and Jackson communities through two media shows. She cohosted the weekly women’s TV show “In Her Shoes” that aired on My 18 TV and hosted “Professional Presence,” a weekly podcast on the Michigan Business Network that provided personal and professional fulfillment motivation.

Davis is a graduate of CUNA Management School, a three-year executive education program offered by the Credit Union National Association and led by University of Wisconsin School of Business faculty. She plans to complete an MBA from Northwood University December 2018. She holds a bachelor’s degree in business administration from Baker College’s Owosso campus and a business image coach accreditation from The Protocol School of Washington, Washington, D.C.


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Posted by Corunna Now at 11:34pm 6/28/17
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